What does Conversion Rate Optimization (CRO) mean?
In the context of a webshop, conversion-rate optimisation can mean that you increase the rate of visitors who convert you into customers.
In the context of a corporate website, conversion can mean filling out a form or fulfilling a defined goal, such as visiting multiple pages, or staying for more than 4 minutes. The prerequisite for optimizing the conversion rate is the exact measurement of user interactions with your website, e.g. via Google Analytics.
The targeted optimization of the conversion rate through A/B testing ensures that you get the most out of your marketing budget. It serves to increase the efficiency of your marketing measures.